Data from our new GWI Commerce report (you can download a free summary here) allows us to examine engagement with e-, m- and t-commerce by age group.

Across all device types, 25-34s are most likely to be buying products online – with their lead being especially pronounced on mobiles.

This trend has a corresponding impact on multi-device commerce too: it’s exactly a third of the 25-34 age group who have used more than one device for online purchasing within the last month.

Elsewhere, it’s worth noting that 16-24s post the lowest percentage figures for PCs/laptops – confirming the sharpening “mobile first” mindset among this group.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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