Data from our new GWI Commerce report (you can download a free summary here) allows us to examine engagement with e-, m- and t-commerce by age group.

Across all device types, 25-34s are most likely to be buying products online – with their lead being especially pronounced on mobiles.

This trend has a corresponding impact on multi-device commerce too: it’s exactly a third of the 25-34 age group who have used more than one device for online purchasing within the last month.

Elsewhere, it’s worth noting that 16-24s post the lowest percentage figures for PCs/laptops – confirming the sharpening “mobile first” mindset among this group.

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Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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