To mark the release of our new Millennials infographic, today’s chart explores the important position mobile has secured among this demographic, focusing specifically on the device’s role in entertainment.
Our data indicates that to consume video- or audio-based content online, Millennials are primarily choosing a mobile over PCs/laptops. This lead is greatest for watching video clips (e.g. through social media apps or YouTube), where the convenience of mobiles is trumping larger-screened devices (despite the latter providing a better viewing experience).
Almost 9 in 10 Millennials say that entertainment is an important reason for using the internet, and the availability of this content visibly guides behavior throughout the purchase journey – influencing where and when this consumer segment is most engaged.
Millennials are defined as internet users aged 21-34.
