With YouTube recently announcing that 50% of its traffic is now coming from mobile devices, our first post this week takes a look at the numbers who say they’re regularly visiting via a smartphone.

At a global level, we’ve seen further growth here throughout 2014, with close to two fifths of internet users connecting to the video-sharing giant via a mobile each month.

The majority of these mobile YouTubers are young. 45% of 25-34s are monthly visitors, with the coveted 16-24 demographic only just behind. In terms of regions, figures for APAC are skewed by China’s official ban on YouTube, but it’s notable that 6 in 10 internet users from Latin America and the Middle East/Africa are now monthly visitors.

With the site reported to be considering an ad-free subscription model as an alternative option for ad-fatigued users, it’s thus clear that its potential global audience for this would be vast.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.