Today sees the launch of our Gen X and Baby Boomers audience reports, complementing those on Teens and Millennials released in recent weeks.

Comparing internet usage trends across these four generations shows just how much ground the mobile web still has to cover among the older age groups. Currently, Teens (3.08 hours) typically spend twice as long per day using the mobile internet as Gen X (1.54 hours) and five times as long as Baby Boomers (0.61 hours).

This has a clear impact on the proportion of internet time devoted to mobiles. Among teens, mobiles now account for over 40% of online time – with the figure likely to approach the 50% mark by the end of the year. For Boomers, however, mobiles grab just 14% of internet time.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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