In a previous post, we saw that more than 60% of global internet users say they have reviewed a product or brand online – something which illustrates just how many people could now be considered as “influencers”.

Unsurprisingly, this behavior is more common among those who are buying products over the internet. Interestingly, though, there’s a clear impact by device in evidence: while 79% of those buying via PCs/laptops have posted a review, this jumps to 93% among tablet purchasers.

Multi-device buyers are the most active of all: almost everyone buying products via three devices is an online reviewer.

For further insights and data on this area, see our new GWI Commerce reports.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.