For Tuesday’s chart, we showcase one of the newer questions in our survey, looking at engagement with eSports among Millennials.

eSports may still be in its infancy, but this form of entertainment has been quick to make its mark – 23% of online Millennials engaged with eSports last month. In fact, two thirds of the eSports audience overall fall within the Millennial generation.

Regionally, it’s APAC which leads the charge here, a result of South Korea’s pivotal role in the development of spectator gaming as well as Tencent’s success in driving uptake in China.

eSports is still very much evolving as a platform for brands and advertisers, but with such a young, desirable and brand-engaged demographic – not to mention the significant interest from broadcasting companies like Turner and ESPN in the genre – the opportunities should be clear for any brands still sitting on the fence.

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