Our first Chart of the Day this week confirms why premium payment providers like American Express offer their customers the chance to turn monthly spending into free flights and vacations.

AmEx users are 50% more likely than users of Mastercard or Visa to be vacationing abroad on at least a yearly basis. They are big business travelers too; some 44% of users are traveling abroad for business at least once a year – a figure that compares to around a quarter of Mastercard and Visa users.

The potential link between these travel behaviors and brand advocacy is clear to see: almost 1 in 2 AmEx users say they will promote a brand in return for rewards, with a third claiming they will do this because of simple love for a brand.

Over 40% of AmEx Users Travel for BusinessExplore data in PRO PlatformDownload the online purchase journey infographic


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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