More and more social networks/instant messaging platforms are experimenting with integrated commerce services as potential new sources of revenue– one of the key topics examined by our new M-Commerce Insight Report (click here for a free summary).

The possibility for profit here is clear – a third of m-shoppers say that a retail store on a social network would motivate them to purchase products online.

What’s more, significant numbers of social networkers and mobile chat app users are already engaging with m-commerce. 4 in 10 Pinterest active users shop online using a mobile each month, for example, as do more than half of Snapchatters. But it’s WeChat’s active users who really mark themselves out here – a mighty two thirds are regular mobile shoppers.


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Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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