With the Six Nations final round taking place this weekend, our last Chart of the Day this week takes a look at a major route through which brands and advertisers can reach fans: Second-screening.

The vast majority of fans in Europe are set to reach for their devices as they watch the games unfold this weekend, with over 80% saying they use another device as they watch TV. Mobiles are set to be the device of choice here, being used by over half.

Although fewer than 10% of European fans are engaging with official apps or websites related to their TV screens, it’s worth noting that many of the most popular activities are social. With 38% using social networks and 3 in 10 messaging their friends, many are evidently keen to connect with other fans and see reactions to games in real-time.

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Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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