Chart of the day

Over a quarter are using shopping apps

mm
March 30, 2015
1 min read

This week GlobalWebIndex launches a new Insight Report on M-Commerce. You can get a free summary version here.

Across GWI’s 32 surveyed countries, a third of the online population aged 16-64 are buying products online using a mobile. Shopping apps are a key factor here: in the last month, just over a quarter of internet users used one.

Not surprisingly, younger demographics are the most enthusiastic about shopping apps; by region, APAC tops the table.

Shopping apps are not just for browsing: last month, 70% of those who used a shopping app also bought a product online via their mobile.

mm
mm

Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

Share this article

Related articles

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.

laptop