Sharing YouTube content on other services might be the norm, but the launch of the video site’s new sharing feature marks an attempt to keep users broadcasting their thoughts and comments within YouTube itself rather than elsewhere.

Clearly, YouTube will need to break some ingrained sharing habits to achieve this. Currently, GWI’s data shows that over 50% of YouTubers are using Facebook Messenger and WhatsApp, with a quarter saying the same about Snapchat. And these figures rise even higher among the key 16-24 demographic.

That said, with the average YouTuber using 2.5 different chat apps each month, this audience is clearly happy to have accounts across a range of different platforms. Plus, it won’t be too difficult for users to establish a network of friends given YouTube’s substantial reach.

Over Half of YouTubers using WhatsApp or Messenger
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Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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