Considering that 8 in 10 online adults outside of China visit YouTube each month, the potential audience for the long-awaited YouTube Gaming is vast.

What’s more, the gaming habits of the site’s audience show that this new venture has strong prospects. Currently, 7 in 10 YouTube visitors are gaming on their PCs or laptops, while 65% are using smartphones. Also key are the 4 in 10 YouTube visitors who are console gamers (20% ahead of the global average).

Perhaps most important of all is that just 9% of YouTube visitors do not play games – a stat which underlines just how big the YouTube Gaming audience could be.

For a more in-depth look at YouTube and its visitors, read our YouTube Profile report.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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