Following yesterday’s post – which revealed that 54% of tablet users are sharing their device with others – today we take a look at this trend from a regional perspective.

It is most widespread in Europe and Latin America, places where 60% of users say that other people have access to their tablet. Significantly, though, the figure tops the 50% mark in all five regions – showing that this is a truly global phenomenon.

At a national level, sharing a tablet is most common in Argentina (where the total approaches the three quarter mark). But with about two thirds being sharers in France and Ireland too, it’s clear that this is a major trend in both mature and emerging internet markets alike.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

Never miss a post

By subscribing you confirm you’re happy for us to send you our latest articles.