Between Q4 2011 and Q4 2013, one mobile operating system enjoyed explosive rates of growth. Step forward Android.

Two years ago, just under a third of mobile internet users had a device running the Android OS. Now, that figure has more doubled to reach 65%.

It’s not the only mobile operating system to have posted growth; iOS, for example, has risen from 13% to 20%. And it’s certainly true that Android’s figures are being fueled by heavy adoption rates in emerging internet markets, where the price-point gives it huge appeal. So too could we note the decline in the numbers saying they “don’t know” which OS they’re using: part of Android’s ascendancy might well be explained by increasing levels of tech- and brand-awareness among the mobile population.

But all this doesn’t take away from its impressive levels of growth, especially given the drops seen for Windows Phone, Symbian and BlackBerry. At a global level, Android is now the dominant OS, and by quite some distance.

For the latest mobile and tablet trends, see our brand new GWI Device report.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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