For some time now, our data has made it clear that digital consumers are  spending more time each day reading online rather than print forms of press.

In fact, our latest wave of research shows that the typical internet user is now devoting over 50 minutes daily to online news and content – 12 minutes longer than the corresponding figure for print forms.

Take a look at engagement with news apps and this is a transition that looks set to continue: almost 4 in 10 are now using news apps on their mobile or tablet – twice as many as who were doing so back in 2012.

Undoubtedly, the rise of mobiles is having a clear impact here. With ownership virtually universal, internet users are increasingly choosing to keep up with the news on-the-go throughout the day.

The Rise of News AppsExplore data in PRO Platform
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Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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