For our midweek post, we preview more data from our new Audience Report on the Top 1% – the wealthiest consumers who own at least one property outright and have additional wealth/assets worth a minimum of 1 million USD.

While PCs/laptops continue to dominate – being the devices that the Top 1% are most likely to own and most likely to use in order to access the internet – the importance of smartphones is abundantly clear: nearly 80% personally own one.

Further down the list, the Top 1% have a clear lead when it comes to almost all devices. Over 60% own a tablet, for example – putting them about 30% ahead of average – while half have games consoles and smart televisions.

Most significant of all are the figures for wearables: a third report having a smartwatch and a quarter have a smart wristband. In both instances, that means they are about 3.5x more likely than average to have one of these devices.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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