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After Facebook Messenger hit the headlines recently by reporting significant growth, today’s Chart of the Day looks at what people are doing on the chat app.
Unsurprisingly, sending a message tops the list of the most popular Messenger actions. Meanwhile, around half are sending photos each month and 35% say they are sending stickers via the app.
While receiving a message from a brand or company features at the bottom of our list (on 15%), it underlines the future direction of Messenger. Having recently integrated Uber into its app, the service is following in the footsteps of WeChat in moving beyond a simple peer-to-peer messaging app to become a service-facilitating platform. It’s easy to see how, in the future, everyday activities such as shopping online, ordering food, making restaurant reservations and ordering taxis could all be done without leaving Facebook’s chat app.
