With almost half of 16-24s posting a review of a product or company online in the last month, there’s certainly a decent share of young consumers willing to potentially promote brands online. But what incentives are most likely to turn this age group into brand advocates?

Unsurprisingly, it’s high-quality products that comes top of the pile. But a more direct marketing strategy has the potential to make a big impact too: offering rewards would encourage more than 40% to become brand advocates.

But perhaps most interesting of all is that around 40% would endorse a brand out of simple love for it – a figure which compares to just 24% among their 55-64-year old counterparts.

Top Reasons for Brand Advocacy among 16-24sExplore data in PRO Platform Download the new Trends 17 Report!


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.