With almost half of 16-24s posting a review of a product or company online in the last month, there’s certainly a decent share of young consumers willing to potentially promote brands online. But what incentives are most likely to turn this age group into brand advocates?

Unsurprisingly, it’s high-quality products that comes top of the pile. But a more direct marketing strategy has the potential to make a big impact too: offering rewards would encourage more than 40% to become brand advocates.

But perhaps most interesting of all is that around 40% would endorse a brand out of simple love for it – a figure which compares to just 24% among their 55-64-year old counterparts.

Top Reasons for Brand Advocacy among 16-24sExplore data in PRO Platform Download the new Trends 17 Report!


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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