Despite some high-profile releases, nothing so far has convinced mainstream consumers to embrace the benefits of wearable tech. And yet Snap, owner of the coolest social app on-the-block, has become the next company to bet big on smart glasses.

Spectacles is specifically pitched as a fun, affordable and stylish way to capture some cool video content, and it’s here where Snap is absolutely on-trend. Although its user-base is beginning to get older as non-Millennials embrace it for the first time, its key demographic is still very young. They’re the smartphone generation and, according to our research, it’s now over two thirds of Millennials who are uploading videos each month. Essentially, Snap’s Spectacles are responding to current trends and behaviors, whereas something like Google Glass before it was trying to create new ones.

Snap is probably better positioned to re-energize the wearable revolution than any name before it, boasting the right demographic, the right user-case and the right price-point. And even if it doesn’t achieve widespread success straight away, future versions could well tap into the popularity of augmented reality and, at the very least, this is a clear sign of the direction in which Snapchat wants to head. By pushing itself more into the camera and video area, Snap has territory which it could make its own and which is very much in line with how consumer behaviors are evolving.

Download a free copy of our Trends 2017 report here.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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