With more and more major TV shows previewing clips on Facebook before premiere, today’s chart examines viewing behaviors among the network’s active users.
Last month, almost half of those active on Facebook watched TV on-demand, while a smaller but still significant group streamed live TV online (37%). What’s more, the vast majority watched a video clip.
Currently, about 1 in 5 Facebookers are paying each month for a TV streaming service. So far, it’s Netflix that will have been gathering most of this revenue; over a fifth of Facebook active users are watching the service, twice the number that are using Amazon Instant Video.
But perhaps the most striking stat here is that Facebookers are now devoting an average of 0.71 hours per day to online TV. That might put it some distance behind linear TV (2.52 hours) but the scope for growth here is not hard to see.
To find out more about the growth of online TV and other online media, download a free summary of our new Digital vs Traditional Media report here. Alternatively, clients can access the full version here.