Instagram hit the news last week when it reported having 14 million users in the UK. Inevitably, this was followed by comparisons with Twitter, which it claimed to have overtaken globally at the end of 2014.

Currently, though, Instagram remains significantly behind Twitter in the UK. Our brand new Q2 2015 shows that Twitter has around twice the number of members, visitors and active users as its photo-sharing rival. Although Instagram can boast a younger user base, it still has some distance to cover before it can be considered a real challenger to more mainstream sites like Facebook, YouTube and Twitter.

Interestingly, GWI’s data confirms that Twitter is in fact ahead of Instagram for active usage across 27 of the 34 countries we survey. As is often the case, the fact that social networks tend to use their own, competing definitions of “active usage” meant that Instagram’s claim to have toppled Twitter was not based on a like-for-like comparison. When we apply the same definitions across all networks, Twitter still has a significant lead over Instagram.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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