The latest research from GWI shows that Android’s global dominance of the smartphone market continues to strengthen.

In 2014, two thirds of mobile users now have the Android operating system – a figure which represents a remarkable rise from just 24% back in 2011.

Apple’s OS is climbing too, but at a much slower rate – up from 13% to 20%. And although iOS consistently posts its best figures among top income groups, the gap between it and Android continues to increase with each quarter that passes.

Elsewhere, it’s a story of decline. BlackBerry and Windows Phone have both seen their shares decrease, while Symbian has suffered the biggest drop of all: down from 13% in 2011 to just 4% in 2014.

Download a free summary of the GWI Device report here for further detail and insights on this subject.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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