As smartphone ownership rises and mobiles become ever more integrated into daily life, on-demand services and their apps are making a real impact. Uber is one of the most important names here, and GlobalWebIndex’s research shows just why. Already, 4 in 5 internet users in the UK and US are aware of Uber and a significant one third are interested in using it in the future.

As with many new online services, younger consumers are the most enthusiastic; almost half of 16-34s are interested in the service. In contrast, 45-64s seem most wedded to traditional taxi services, with about two thirds from this group expressing no interest at all.

By gender, men have a small lead over women (35%, vs 30%). By income, the differences are more pronounced: those from the top income bracket have roughly a 10-point lead over less affluent consumers. Uber’s appeal is not just financial then, it’s the convenience that matters too.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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