Continuing our short series of charts on TV viewing habits around the world, today we focus in on the markets where catch-up TV services are most popular.

With 6 in 10 watching a TV catch-up service at least monthly, many digital consumers are now accustomed to accessing their favorite TV shows whenever they please. Just as fast-growth markets tend to spend the longest watching online TV more generally, they are also some of the biggest watchers of TV catch-up services. Thailand takes the second-place spot, helped by services like Bugaboo TV being popular there. And the popularity of Chinese platform Youku, which offers catch-up services, helps China feature in the top 5.

There’s one mature market that shows strongly here, however: the UK, which takes pole position. Above all, this can be contributed to the great success of BBC iPlayer (over 40% of UK internet users say they watch iPlayer monthly). But with services like ITV Player and All4 also scoring well, the challenge for SVOD services in some markets is clear.

UK Leads for Watching TV Catch-Up ServicesExplore data in PRO PlatformGet the Free GWI Entertainment Q1 2017 Summary Report


Written by

Katie is a Strategic Insights Manager at GWI. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. Katie also writes on GWI's blog, with a particular interest in social media and marketing.

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