New media conglomerate Vice Media has made many headlines through its ambitious expansion across a range of platforms as well as its appeal to a predominantly young audience. Our final Chart of the Day this week zeroes in on this audience in the UK & USA and on one aspect of its media consumption habits: their enthusiasm for consuming television content, both broadcast and online.

As our chart makes clear, almost all of this audience are engaging with online TV content in some form. Indeed, 9 in 10 Vice Visitors in the UK/US used an online TV/film service last month, with significant numbers also watching live TV online or using TV catch-up services. For this group, it’s clear that online has a become a major part of their TV consumption habits.

But on a daily basis, it’s still traditional broadcast TV that captures most television time among this group. The average Vice Visitor in these markets is watching well over 3 hours of linear TV daily, something which clearly supports Vice’s efforts to expand onto this platform.

UK/US Vice Visitors Watching 3+ Hours of TV DailyExplore data in PRO Platform Get the Free GWI Entertainment Q3 2016 Summary Report


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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