For this week’s final post, we turn our attention to the devices that people are using for the top internet behaviors.

As our figures show, there’s growth across the board here in terms of user numbers – reflecting the fact that global internet population continues to swell in size.

Clearly, though, it’s tablets which are enjoying the fastest rates of growth. Their overall audience might remain far smaller than the equivalents for PCs, laptops and mobiles, but over the last year we’ve seen a 57% rise in terms of the numbers uploading photos via tablets.

And while they continue to serve an important function as content-consumption devices, a wide range of other activities are on the rise too – including internet banking and webmail (up 55% each) as well as buying products (up 45%).

Download a free summary of the GWI Device report here for further detail and insights on this subject.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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