With vlogs likely to face tighter regulations in terms of product promotion, today’s chart draws on data from our new Audience Report to question how effective they are in terms of advertising.

Among the 1 in 4 internet users who say they regularly watch vlogs, the continued influence of traditional advertising channels is clear to see. Overall, 6 in 10 vlog watchers say they find brands through online, TV and radio advertisements. Search engines are also key here, with half finding brands this way.

Significantly, just a fifth of this audience say the find out about new brands from watching vlogs. This may be 3x ahead of average but vlogs still remain the least impactful brand discovery route among the 20+ tracked by GWI – coming behind recommendations, reviews, ads, celebrity endorsements, social networks, press coverage and more besides. Clearly, then, vlogs are yet to reach anything like their full potential as brand advertising platforms.

To download our new Vlog Watcher audience report, click here.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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