After a successful trial on mobile, Google has announced that it will begin displaying tweets in desktop search results. Drawing on data from our new GWI Brand flagship report, this week’s final Chart of the Day examines why this is good news for brands.
Search engines remain the No.1 product research tool for internet users. Almost half say they use them when looking for information on brands, making them more important than online reviews and putting them significantly ahead of price comparison sites and social networks.
Certainly, usage of search engines drops a little lower among the younger age groups, but that they remain the most popular go-to point for all generations underlines integral they remain to purchase journeys.