Although Google+ has always enjoyed better engagement rates in fast-growth markets rather than mature internet countries like the US and UK, it’s clear that Google is slowly evolving the service’s best and most popular features into stand-alone offerings. So, where Hangouts led, Google Photos is now set to follow.

It’s easy to see why Photos has become a priority. Look at the top 10 actions on Google+ and, after clicking the +1 button, uploading photos is the most popular ‘public’ activity. In fact, Google+ active users are more likely to be uploading photos than they are to be commenting on posts or posting status updates.

And that Google would want a bigger slice of the online photo market is a reflection of how important this area has become: GWI’s data shows that, each month, two thirds of internet users are uploading photos online.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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