Twitter was in the headlines again last week by announcing the arrival of a “retweet with comment” feature – allowing users to feature existing tweets in their own posts without using up valuable characters.

As we discuss in our new Twitter Users Audience Report, it’s a smart move by the micro-blogging platform. Look at the top 10 Twitter behaviors among active users and retweeting friends features pretty prominently – it’s the fifth most popular action, with close to 1 in 3 doing this on a monthly basis. What’s more, 1 in 5 Twitter users say they’ve retweeted a celebrity, while the same proportion report having retweeted a product, brand or company.

Little wonder, then, that Twitter wants to make the whole retweeting process as easy as possible.

For more insights on the Twitter audience – including engagement by country, the demographics of its user base and their behaviors on other social networks – download our new audience report from the Insight Store here.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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