Today, we announce our newly formed strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.
Bridging the Gap
The partnership marks a key shift in the way leading agencies are using audience insights.
Publicis Media’s PACE panel provides a globally consistent and locally relevant platform that builds a bridge between planning, strategy and activation. Built using our ongoing survey representing over 2 billion internet users across 40 countries, PACE allows Publicis Media agencies to profile their audiences in more depth than they ever could previously.
Exclusive custom data sets provide Publicis Media agency teams with the depth, reach and frequency to meet the diverse requirements for strategy, planning and activation on both a local and global scale, while ensuring greater accuracy for validating campaign reach and ad effectiveness.
Closing the Loop
Kate Sirkin, Practice Lead, Analytics and Insight Americas and Audience Insight Global, Publicis Media says:
“GlobalWebIndex has bridged a significant gap in consumer knowledge and intelligence, providing an in-depth view of the evolving digital and mobile landscapes across country borders and continents, greatly benefitting our global clients.”
“Understanding what motivates and drives your audience is at the heart of every marketing decision we make, and by linking the most detailed audience dataset ever created to activation and measurement, we are closing the loop on audience planning”, says Tom Smith, GlobalWebIndex Founder and CEO.
GlobalWebIndex is a technology company headquartered in London that provides audience profiling data across 40 countries to the world’s largest brands, marketing agencies and media organizations.
The company maintains a global panel of more than 18 million connected consumers, which it leverages to create 20,000 data points on the behaviors of internet users around the world. Clients including Publicis Media, Google, Unilever, Time Inc., WPP, IPG and Omnicom Group can gather in-depth insights into audience behaviors, perceptions and interests through a combination of survey and analytics data using the GlobalWebIndex platform.
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