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Trends

GWI Audience Report: World Cup Fans

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91% of World Cup Fans are second-screeners
Trends

GWI Tech Influencers report: understanding their behaviors and attitudes
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68% of Gen X are buying products online
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WhatsApp usage among Baby Boomers up 60% in last 6 months
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69% of Millennials are mobile second-screeners
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Google+ member numbers up 10% in last year
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Snapchat usage highest in Ireland and the US
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As Facebook ages, Tumblr has the youngest audience
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44% of VPN users accessing social networks
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Sharing social links via a mobile up 21% in last six months
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73% of China’s online population using WeChat
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Snapchat users up 67% in last six months
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59% of Facebook’s active users are visiting it more than once a day
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WeChat rises to become fastest growing messaging app in the last year
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84% of Chinese internet users have a Qzone account

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