To mark the release of our new infographic on VPN users, this week’s final post looks at some of this audience’s key behaviors and attitudes.

At a global level, more than a quarter of people say they have used a Virtual Private Network or Proxy Server to access the internet. But this figure can rise much higher in fast-growth markets, peaking at 41% in Indonesia. In fact, two thirds of the world’s VPN users are located in APAC.

Unsurprisingly, VPN users are a particularly privacy-savvy bunch. Some 6 in 10 say they’re concerned that the internet is eroding their personal privacy and that they have used a private browsing window in the last month. A significant 50% also report that they delete cookies from their computer on a regular basis.

But the importance of accessing social networks and content looms large too. More than a third of VPN users say they have visited sites like Facebook, Twitter and Sina Weibo in the last month, while nearly 30% have visited Netflix and 15% have used BBC’s iPlayer.

You can download the full version of our VPN infographic here.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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