Is TikTok setting the scene for music on social media?

2018 saw an app borne out of an online lip-syncing craze become the new name on everyone’s lips: TikTok. It quickly gained popularity, climbing to the top of Apple’s App Store, and inspiring a new regular segment on The Tonight Show With Jimmy Fallon. But why do so many users flock to it? Why now? … Continue reading Is TikTok setting the scene for music on social media?

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