The shift from traditional to digital media is widely discussed but rarely quantified.

Despite the continuous rise of digital on a global scale, traditional forms of media are not being abandoned. Understanding how this differs across markets and demographics is key for marketers to drive their efforts in the right direction.

In our latest webinar, we analyzed the most important trends around the world that help us better understand how consumers are spending their time.

Here, we took a closer look at:

  • How much time digital consumers are spending online.
  • What types of media are being consumed on a daily basis.
  • The share of time spent on digital vs. traditional forms of media.
  • How these figures are changing over time, and how they differ by age and market.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

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