Devon is the Founder and CEO of First & First Consulting, a boutique strategy and analytics consultancy. Her firm helps brands such as Facebook, Netflix, Estée Lauder, and Nike uncover data-driven insights that inform brand, marketing, and product innovation strategies. She founded the firm in 2016 with the vision of leveraging innovative techniques and best-in-class technology to streamline the path to insights. Prior to starting the firm, Devon spent 10 years in the advertising industry as both a strategist and analyst at agencies such as BBDO and Ogilvy. First & First Consulting is a WBENC-Certified Women's Business Enterprise.