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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

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8 weird consumer spending trends

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RSVP, then rent your outfit: the fashion rental market in numbers

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5 advertising trends: what’s hot in 2022

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4 digital media planning tips to ace your marketing strategy (with examples)

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How to tap into your target audience using consumer insights

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8 localized marketing campaigns that hit the mark

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Make your marketing strategy stand out with psychographics

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The real value of self-service insights

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5 examples of programmatic ad buying: brands getting it right

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5 examples of data-led brand storytelling that hit the mark

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6 of the best marketing campaigns you need to see in 2022

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Why passion points are key for audience intelligence

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Fact or fiction: what it actually means to be data-led in 2022

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10 mental health campaigns that are making a difference

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Brand loyalty is down, here’s how to push it up

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Target market segmentation: how to use it to your advantage

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How to tap into your target audience using consumer insights

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4 digital media planning tips to ace your marketing strategy (with examples)

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8 localized marketing campaigns that hit the mark

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