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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

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The real value of self-service insights

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5 examples of programmatic ad buying: brands getting it right

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5 examples of data-led brand storytelling that hit the mark

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6 of the best marketing campaigns you need to see in 2022

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Why passion points are key for audience intelligence

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Fact or fiction: what it actually means to be data-led in 2022

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10 mental health campaigns that are making a difference

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Brand loyalty is down, here’s how to push it up

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Target market segmentation: how to use it to your advantage

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Year-ahead planning: 3 hacks for data-led agencies

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New year, new you: 2022 ain’t all about dieting

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Going direct-to-consumer: how brands are making ecommerce work in 2022

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Ask the agency: the three pillars of agency growth

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4 ways local knowledge benefits businesses

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Moving your data in-house: 5 boxes your research partner has to tick

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Ad testing: put the science behind your next campaign

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5 examples of data-led brand storytelling that hit the mark

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