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Marketing articles

Get more from your marketing with free insight-driven resources and guidance. Explore the latest trending topics across commerce, advertising and media planning, featuring how-to guides and thought leadership articles on personalization, customer journey analysis, data analytics and more.

Marketing

Every brand’s guide to social justice: An interview with Kevin Echavarria

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Marketing

Which social media platform is right for marketing your business?

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How consumers find new brands and research products in 2023

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Media planning 101: The ultimate guide for marketers

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Data storytelling: What makes a good data story?

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9 media trends every marketer needs to know right now

Marketing

Audience segmentation: How to perfect it for your marketing

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Are memes right for your marketing?

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Music streaming in Asia-Pacific: 8 unskippable statistics for brands 

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Advertising effectiveness: everything you need to know

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Audience profiling: The ultimate guide

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How to connect with consumers at every stage of the travel purchase journey

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10 must-know travel trends for 2023

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3 ways to activate your data and create digital ads your audiences love

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How to nail your marketing messaging with audience profiling

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Measuring the value of audience profiling

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