For our first blog post this week, we preview data from our new infographic on SoundCloud users.

It’s now 1 in 10 online adults aged 16-64 who say they use SoundCloud each month. While the service has yet to usurp established music marketplaces like Google Play and iTunes, that means it’s neck-and-neck with Spotify (and ahead among Millennials). Regional patterns are key here, though; SoundCloud might have a lead in APAC, but Spotify is ahead in Europe and North America.

Almost 4 in 10 SoundCloud users say they bought a music download last month, making them twice as likely as the average person to have done this. Nevertheless, their migration towards streaming is clear – three fifths say they would rather sign up for a membership to a service than pay extra to own something, and 3 in 10 paid for a music streaming service last month.


Written by

Felim is Senior Trends Manager at GWI. He oversees the Trends team who produce a wide range of off-the-shelf reports and infographics along with our Chart of the Day series. Moving to GWI after completing a PhD, Felim specializes in writing about online consumer behaviors and digital trends.

You’ve read our blog, now see our platform

Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.