Our inaugural Future Web event explored key trends in Social Media usage, users, and the role for brands from the first wave of data. We had a very lively and engaged audience and excellent presentations from two of our launch clients, Microsoft Advertising and Mediaedge:cia, plus plenty of debate on the merits of brands getting on to Twitter.
The three trend presentations from last night can be found below, so feel free to circulate. The first from the founder of Trendstream and project leader, Tom Smith, looked at the main trends in Social Media behaviour, reasons behind them, and some big impacts on communications, our influences and content. The second from Julian Smith, Group Director Analytics and Insight, at Mediaedge:cia, explored the Active Participants, people who are actively creating content online and influencing large numbers of consumers on and offline. The third presentation from Anita Caras, Head of Research EMEA at Microsoft Advertising explored the new role for brands, how brands should act in Social Media, and in-particular the need for brands to give consumers more than just static advertising.
The night was a great success and we plan to do another one soon. If you found the research interesting and you would like to trial the system so you can take a firsthand look at the data, please get in touch with the team at globalwebindex@trendstream.net to arrange a demonstration.
Our first event was macro focused, however we also collect brand data for a large number of consumer and web brands. This allows us to identify advocates online, establish the digital life of customers and non customers and quantify the role for your brand in social media and online advertising. To see examples of how this data can define the role for your brand in social media and drive your business online please get in touch.
We have data globally on the following brands. If your brand is not here, contact the team to add it to the next wave of the survey, but be quick as the next round of research closes for additions by October the 16th.
- Beverage
- Coca-cola
- Pepsi
- Red Bull
- Evian
- Alcoholic Beverage
- MillerCoors
- Smirnoff
- Guinness
- Bacardi
- Budweiser
- Asahi
- Corona
- Stella Artois
- Jack Daniels
- Absolut
- Heineken
- Carlsberg
- Technology
- Haier
- Canon
- Sony
- Panasonic
- Lenovo
- IBM
- Apple
- Phillips
- Toshiba
- Microsoft
- HP
- Intel
- Dell
- Fashion / Retail
- Home Depot
- IKEA
- Levis
- Gap
- Nike
- Adidas
- Puma
- Reebok
- Li Ning
- Finance
- HSBC
- ING
- Bank of America
- Bank of China
- China Construction Bank
- MasterCard
- American Express
- Visa
- Casual Dining
- KFC
- Pizza Hut
- Burger King
- McDonalds
- Starbucks
- Wendy’s
- Subway
- Domino’s Pizza
- Hungry Jacks
- Automobiles
- Renault
- Nissan
- Toyota
- Chrysler
- Vauxhall
- Opel
- GM
- Holden
- Ford
- Peugeot
- Hyundai
- Honda
- Audi
- Kia
- BMW
- Land Rover
- VW
- Jaguar
- Citroen
- Mercedes
- Fiat
- Seat
- Mobile
- Samsung
- Motorola
- Sony Ericsson
- Nokia
- Blackberry
- iPhone
- LG
- HTC
- Gaming
- Xbox
- Wii
- PS3
- PSP
- DS
- Web
- MSN
- Bing
- Windows Live
- Yahoo Mail
- Yahoo
- AOL Search
- AOL
- Windows Live Hotmail
- BBC.co.uk / BBC.com
- Bebo
- Hi5
- Ask.com
- MSN Hotmail
- Baidu
- Yahoo search
- Gmail
- YouTube
- Itunes
- Imageshack
- Monster
- Google maps
- Netlog
- Cyworld
- Viadeo
- Yahoo Video
- Flickr
- Tudou
- Blogger.com
- Google Earth
- MySpace
- Skyrock
- Tripadvisor
- Windows Live Spaces
- Google Video
- Photobucket
- Amazon
- Microsoft office online
- Multimap
- Friendster
- Orkut
- Mixi
- Fotolog
- Ebay
- Picasa
- Windows Live Earth
- Wikipedia
- Windows Live Messenger
- Windows Live maps
- AIM
- Google Talk
- Yahoo Messenger
- Skype
- Rakuten
- Tuenti
- Yandex
- libero
- Orange
- studivz
- Sonico
- vkontakte
- Odnoklassniki
- rambler
- Naver
- Daum
- iPlayer
- Hulu