GWI.
  • Our platform
  • Our data
  • Resources
  • Pricing
  • About
  • Sign in
  • Book demo
  • Our platform
  • Our data
  • Resources
  • Pricing
  • About
  • Sign in
  • Book demo

Trends articles

The key to making consumer insight work lies in knowing how to interpret it. Browse our latest articles featuring expert analysts sharing exclusive insight and research on the topics that matter, investigating the trends and developments to know on a global scale and by market.

Trends

Your Super Bowl 2023 playbook: 6 things to know 

Never miss a post

By subscribing, you confirm you’re happy for us to send you our latest articles.

Trends

A (brand) new era of trust: How to rebuild consumer confidence

Trends

The female economy: Reshaping the economic power of women

Trends

Around the world in 50 stats

Trends

International vs domestic vacations: Where are consumers heading in 2023?

Trends

Go big or stay home: the traveler’s budget in 2023

Trends

Why TV streaming services have their eyes on APAC 

Trends

The biggest consumer trends for 2023: A marketer’s guide

Trends

The biggest US consumer trends for 2023: A marketer’s guide

Trends

4 Black Friday shopping trends in the US

Trends

7 truths you need to know about BeReal

Trends

Green consumerism: who cares about the environment?

Trends

4 insights on Gen Alpha: how their online behaviors are changing

Trends

Gen Z retail trends: 3 insights on how they shop

Trends

Make OOH work for you: four insights for more impact

Trends

How to use qualitative and quantitative research to your advantage

  • Previous
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 16
  • Next

Popular reads

Marketing

5 mental health campaigns that are making a difference

Marketing

How consumers find new brands and research products in 2023

Marketing

Media planning 101: The ultimate guide for marketers

Never miss a post

By subscribing, you confirm you’re happy for us to send you our latest articles.

Back to top

Haven’t found what you’re looking for?

Look below for more information about our data, platform and how we help brands outperform the competition.

Products
  • GWI Core
  • GWI Gaming
  • GWI Kids
  • GWI Sports
  • GWI USA
  • GWI Work
  • GWI Zeitgeist
  • GWI Travel
  • Custom services
  • TV reach and frequency
Resources
  • Blog
  • Case studies
  • Data coverage
  • Reports
  • Webinars
  • 2023 trends
  • Coronavirus research
  • Gen Z
GWI
  • About
  • Careers
  • Partnerships
  • Contact
  • GWI Accelerator
  • GWI Student
  • Press center
More
  • Terms and conditions
  • Privacy
  • California residents
  • Help
Get in touch
  • +44 (0) 207 731 1614
  • hello@gwi.com
Follow us
GlobalWebIndex

Copyright © GWI 2023. All rights reserved.