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Trends articles

The key to making consumer insight work lies in knowing how to interpret it. Browse our latest articles featuring expert analysts sharing exclusive insight and research on the topics that matter, investigating the trends and developments to know on a global scale and by market.

Trends

Green consumerism: who cares about the environment?

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Trends

4 insights on Gen Alpha: how their online behaviors are changing

Trends

Gen Z retail trends: 3 insights on how they shop

Trends

Make OOH work for you: four insights for more impact

Trends

How to use qualitative and quantitative research to your advantage

Trends

How effective are ads on social media?

Trends

How to make personal information sharing work for your customers in 2022

Trends

#Foodporn: how to say bon appetit on social media

Trends

Fresh insights for influencer marketers

Trends

How older consumers have come of age on social media

Trends

5 online shopping trends you can’t ignore

Trends

Connecting the dots: 6 must-know consumer trends for 2022

Trends

Affluent consumers: tapping into the wealthiest segment

Trends

Crafting a winning esports campaign with gamer insights

Trends

Ask the analyst: how to research sensitive topics

Trends

What to know about gaming’s newest characters

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Trends

Green consumerism: who cares about the environment?

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6 of the best marketing campaigns you need to see in 2022

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