Following Instagram’s introduction of a daily “Highlights” email for its users, today’s blog takes a look at multi-networking behaviors among its user base (drawing on data from our new Instagram Profile report, which is available here).

Unsurprisingly, a mighty 97% of Instagrammers have a Facebook account, with some 7 in 10 being active users. Arguably, though, it’s the prolific usage of other platforms which is the most striking trend here: over 80% are on Twitter, YouTube or Google+, for example, while close to 6 in 10 are members of Pinterest or LinkedIn.

Overall, Instagrammers are in fact active on almost 5 of the top 10 social networks globally. That’s very much in line with the move towards more diverse and specialized forms of networking – where people turn to different platforms for different activities – but it does underline one of the reasons why Instagram might be keen to engage (or re-engage) its users through a daily mailshot. Quite simply, cutting through the noise being made inside the social space is becoming more and more of a challenge.


Written by

Jason is Chief Research Officer at GWI. He's the main man who leads our global team of analysts, delivering world-renowned research. He's an in-demand data junkie who you might see popping up on your telly screens every so often to show you what's actually happening in the lives of consumers.

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