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The Passive Impact of Social Media
It is clear from this research that the passive impact of Social Media is changing our decision making.
IAB Europe Social Media Showcase
On the 23rd of October I presented to the IAB Europe Social Media Research Showcase, sharing insights from Wave 1 of the Global Web Index. The presentation focused on Social Media involvement across Europe, motivations to get online, the impact of social media and the evolution needed from companies and brands. The presentation can be found below, and for subscribers in the client portal (where you can download it and reuse the slides).
Future Web: 23rd September 2009 – see the presentations
Our inaugural Future Web event explored key trends in Social Media usage, users, and the role for brands from the first wave of data. We had a very lively and engaged audience and excellent presentations from two of our launch clients, Microsoft Advertising and Mediaedge:cia, plus plenty of debate on the merits of brands getting on to Twitter.
View from Russia: why they love social media
Katerina Naumova
Internet / Technology Reporter
Moscow. Russia
katerina.naumova@gmail.com
Future Web: 23rd of September 2009
As part of our launch, we are hosting an event on the 23rd of September to highlight some of the key trends that come out of the research.
Twitter – to the billion?
Motivations dictate web behaviour
What motivates us is very revealing and provides a key indication on behaviour and the ways to tailor things to maximise involvement. Have you ever thought about why you go online? Maybe it is for finding out about things to buy, perhaps to find music or increasingly to chat to friends.
Analysis platform: screen shots
As we prepare to open the Global Web Index platform to launch subscribers, we thought we would take the opportunity to share some screen shots of how it looks and how the subscriber can get the most out of the data set regardless of familiarity with research.
Global Web Index: Video Online: 2009 is Primetime
The Global Web Index way always about producing more than just data.
IAB Interact: New research to share
As we near the launch we are releasing more preliminary data from the Global Web Index.