We at the GlobalWebIndex want to apologize for recent problems with our Turkey data that has caused us to delay its full release as part of the global roll-out of Wave 4.
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How were the new customised segments created?
We have seen great interest in our new customized segments that we have created for the GWI tool, but some of you, naturally, are curious as to how they’ve been created. Our goal in creating these segments was to use a simple set of criteria to define the basic attributes of “Sharers”, “Reviewers”, “Socialisers”, “Passives” and “Creators”. We also wanted to ensure that the segments did overlap with each other because, often, Web users can fall into more than one of these categories. All frequencies concerning each activity are “monthly” or “in the past month” unless specified.
Introducing Customized Segmentations
We’ve just added a new segmentation for all our Wave 4 subscribers.
You can find it under Create your audience> Web Behaviour> Behavioural Segmentation.
Or in Market Analysis> Online Activities> Online Behaviour> Behavioural Segmentation.
Welcome Hong Kong
From Wave 4, Hong Kong is part of the GlobalWebIndex. So here are some quick facts to introduce the country.
Wave 4 now live!
The insight team is very pleased to announce that Wave 4 data is now in the GlobalWebIndex tool! Data is current as of last week and after a week of stringent cross-checking and verification of the data, all GlobalWebIndex subscribers now have access to the latest data on online trends and social media interaction.
Cutting through the hype of connected TV
At the end of last year, I created this presentation to give friends of the GlobalWebIndex an idea of how consumers are using connected TV sets and how we envision that usage developing in the future. The presentation centers on Google TV and all the hype that surrounded it at its launch late last year. Ultimately, I do not believe that Google TV in its present form offers the way forward to connected TV technology.
The Global State of Social Media in 2011
GlobalWebIndex just released a new free report full of insights on the state of social media around the world.
2011 – The Year of the Packaged Internet
Hello all and welcome to the GlobalWebIndex monthly briefing!
Apps go social
Great success today at the Social Media Week for the conference titled “Apps go social” where our CEO Tom Smith presented the state of mobile applications with a preview from our wave 4 data which is due to be released in two weeks.
How to export charts from GWI
There are a number of possibilities to export charts from the GlobalWebIndex directly into your presentations.
Rolling out a tool update this weekend
This weekend will see a number of updates to the analysis platform, which we’re very excited about rolling out. If you would like additional training please contact your account manager.
Happy 2011 & Our Annual Report “Welcome to Social Entertainment”
2011 promises to be a big year in the evolution of the GlobalWebIndex product, with the expansion to 26 markets and 3 waves. We are shortly road mapping for 2012 and we welcome your feedback on expansion, should our focus be more markets, or growing the size of our existing markets?
Where does Facebook fit?
Yesterday Facebook launched an update to its profiles making it easier to have a quick view of a person’s whole life rather than just focusing on the most recent updates.
TV: the future of the internet
Most TV sets now allow to access some forms of online content. Think of Samsung Internet@TV, Sony Bravia Internet TV or Panasonic Viera Cast.
Playing with the data: Influencer power
In our survey we have a question asking people how often they are asked for their opinion on a range of products/services. We call this the Influencer Power. People who score high on that variable are possibly a good target for marketing campaigns.
The Internet is not a media
Even in 2010 we still hear the Internet being called a “media channel” or, “the number one media”.