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How were the new customised segments created?

We have seen great interest in our new customized segments that we have created for the GWI tool, but some of you, naturally, are curious as to how they’ve been created. Our goal in creating these segments was to use a simple set of criteria to define the basic attributes of “Sharers”, “Reviewers”, “Socialisers”, “Passives” and “Creators”. We also wanted to ensure that the segments did overlap with each other because, often, Web users can fall into more than one of these categories. All frequencies concerning each activity are “monthly” or “in the past month” unless specified.

Wave 4 now live!

The insight team is very pleased to announce that Wave 4 data is now in the GlobalWebIndex tool! Data is current as of last week and after a week of stringent cross-checking and verification of the data, all GlobalWebIndex subscribers now have access to the latest data on online trends and social media interaction.

Cutting through the hype of connected TV

At the end of last year, I created this presentation to give friends of the GlobalWebIndex an idea of how consumers are using connected TV sets and how we envision that usage developing in the future. The presentation centers on Google TV and all the hype that surrounded it at its launch late last year. Ultimately, I do not believe that Google TV in its present form offers the way forward to connected TV technology.

Apps go social

Great success today at the Social Media Week for the conference titled “Apps go social” where our CEO Tom Smith presented the state of mobile applications with a preview from our wave 4 data which is due to be released in two weeks.