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It’s been heavily rumoured that Apple will be rolling out a lower cost handset later in 2013. To Apple purists, this may seem like a sell out. On the contrary, our latest data in the Q1 Stream Device Report explains why this must happen.
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Android, Tablets Dominate Q1 Mobile Market
What a difference two years makes. Tablet usage increased 282% between Q1 2011 and Q1 2013, with the number of consumers in the 31 GlobalWebIndex markets using mobile to get online growing by 60%.
Announcing GW.IQ™ – Web Analytics For Deeper Audience Insights
What has Yahoo! Actually Acquired: A Snapshot of Tumblr in Q1 2013
Yesterday, Yahoo! finally confirmed its all-cash acquisition of the social media platform, Tumblr. What’s more, Yahoo!’s CEO, Marissa Mayer, did it in style by becoming the first CEO to announce a major acquisition using an animated gif. The acquisition also propels Tumblr into the $1bn start-up club and is the latest in a series of high-profile acquisitions that include the news summarization app, Summly. The question that remains is what has Yahoo! actually bought? In other words, how many active users does Tumblr have and what is the profile of those users?
According to our latest research (Q1 2013), 73 million people have created a Tumblr account which equals 5% of the total internet users at a global level. In terms of active Tumblr users, classified as those who say they have used or contributed to Tumblr in the past month, there were just under 34 million in Q1 2013, equalling just 2% of the global internet population. The number of active users on Tumblr has actually fallen slightly from 34.2 million in Q2 2012, meaning that the social platform itself hasn’t grown at all between Q2 2012 and Q1 2013.
Stream Social Q1 2013: Facebook Active Usage Booms
The Second-Screen Behaviour: shop while you watch TV?
Time spent with digital media may be outpacing traditional media globally but there are still strongholds for TV. The US has the highest TV consumption of all our 31 markets. Time spent watching TV has been driven by soaring TV penetration and the rising number of TVs per household.
New Infographic: Daily Media Consumption – Traditional vs. Digital
Today we release our latest infographic: Daily Media Consumption – Traditional vs. Digital.
Announcing The New GWI Insight Store
While market research is more relevant than ever, the business model for distributing data has barely evolved in last 20 years. The vast majority of market research studies still happen behind closed doors, with the data and insights limited to a small user base. One of the original goals of the GlobalWebIndex was to set out to transform this model, democratising research by making it accessible to the widest possible user base. Today marks a major step forward on this journey, as we announce the launch of the GWI Insight Store.
Q1 2013 Dataset Now Live In Pro Platform
Today, we are excited to announce the release our Q1 2013 research. With this latest wave of data, we can now see quarterly trends within the GWI dataset for the first time. This also marks the first wave of the GlobalWebIndex to be released in 2013, making it the most up-to-date dataset concerning online consumer behaviour around the world.
Going Incognito – The Privacy Battle Between Citizen & State, Consumer & Corporation (Part 2)
In Part 1, I touched on the global narrative of online privacy and the increasing ingenuity with which consumers are evading state and corporate-level tracking.
WEBINAR: The Digital Reality – How We Spend Our Time Online
Due to the high level of demand for last week’s webinars, we’ve decided to run this month’s webinar once more for those who missed out, or for those who want to ask more detailed questions about digital media consumption around the world.
Online time now exceeds offline media consumption globally
Consumers are now spending more time with online media than they are with traditional forms of media. Globally digital including social media and mobile internet usage now accounts for 57% of daily media time.
Twitter usage is booming in Saudi Arabia
We’ve had a good number of inquiries concerning our figures on active Twitter usage. Attention has been focused on the fact that Saudi Arabia is the country with the highest percentage of active Twitter users among its online population.
The power of local in Poland
Facebook and its global rivals are crushing the rich mix of local social networks that grew up in the early days. Or are they?
The fastest growing e-commerce market in Europe revealed.
The GWI data from the last quarter of 2012 indicated Russia as the fastest growing e-commerce market in Europe, with 19.59% growth between Q2 2012 and Q4 2012. This is based on the percentage change in the number of GWI respondents who purchased a product online via PC in the past month.
How the Internet Generation spends its time: March GWI Report
In March we will be releasing a new report exploring our new and updated time spent data. This now provides a cross-platform viewpoint of time, transcending beyond traditional media silos