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The takeover of Nokia’s mobile business by Microsoft reflects the decline in recommendation and desirability of its handsets.
Consumer perceptions on Nokia as a brand have become less positive and one of the big challenges for the new mobile combine will be to integrate their strengths and reposition the new company.
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Stream Social Q2 2013: Global Report – Webinar Available on Youtube
On Thursday 12th of September 2013 our Director of Stream Intelligence, Brett Petersen presented the latest social insights and findings from the GlobalWebIndex data set.
The Products People Talk About Online
There’s no doubt that consumers use social media to talk about brands but some brands and sectors generate more conversations than others.
Stream™ Social: Q2 2013
With the social media scene in constant change, we are excited to release the latest quarterly update on global social media trends, Stream Social: Q2 2103. In the report, we find some interesting new trends developing with Pinterest and Tumblr becoming the fastest growing social platforms over the past year. Also, we continue to see a decline in local social platforms as the major global players in social continue to gain traction around the world.
VOTE FOR US AT SXSW
We need your vote! In exchange we’ll offer you the chance to hear from two of the most authoritative thought leaders in our industry: GlobalWebIndex CEO & Founder, Tom Smith, and Sandy Carter, best-selling author of many successful books on social business and General Manager, Ecosystem Evangelism at IBM.
Twitter users on holiday – Our most recent study in collaboration with Twitter UK
This summer we carried out a study commissioned by Twitter Ads UK, to find out about Britons’ Twitter habits on while holiday. For the purpose of this study, we interviewed over 550 UK active Twitter users.
Explore Our Data #002: Motivations to drive purchase consideration
Top global smartphone apps, who’s in the top 10
We’ve identified the apps that are actually used by the 969.49m strong global smartphone population.
Mobile: More Email – Marginally Less SMS
At GlobalWebIndex we don’t just track online behaviours but also activities that might previously be considered offline.
Infographic: Multi-Platform Internet Behaviours. Tablets now driving online content consumption
Today we are releasing a brand new infographic that explores the reality of how 36 key Internet behaviours play out across multiple devices. The data displayed looks at active usage in the past month. For ease of interpretation these have been broken down into four key categories: Social, Publishing, Content and Services / Apps.
Infographic: Brand Engagement on Social Skyrockets
We all know that more and more people are using social media, but a key question is how well are brands able to capture their attention on these socially oriented platforms? GlobalWebIndex’s Stream Social Global Report: Q1 2013 offers insight into the activities of social media users aged 16-64 across 31 different countries around the world.
Crossing the Media Planning & Buying Divide
An unavoidable aspect of the media planning & media buying process is the divide between communications strategy and paid media investment.
Algorithms of Social Sharing: What Do Audiences Want From Brands?
For brands to successfully engage on social,Unruly’s ShareRank is a godsend. The algorithm incorporates thousands of data points to predict how many shares a branded video will receive. This is accomplished based on intensity of emotional response, and social motivations, that have been experienced by viewer panels. Given their involvement with the most shared branded video of 2013—Dove’s ‘Real Beauty’—Unruly’s success is not to be ignored.
Explore Our Data #001: “What would most motivate you to promote your favourite brand online?”
This question was added to the Marketing Implications section in Q2 2012 as one of several questions designed to advise how brands can inspire consumers to become online advocates.
Apathy to PRISM Represents Changing Attitudes to Privacy
VIDEO: Stream Device Q1 2013 Webinar on Youtube
Our Stream Device Report—Q1 2013 brought some interesting revelations. The global survey of the Internet population aged 16-64 across 31 markets found that Android now dominates the tablet market, iOS market share has stayed steady, and a third party platform has failed to dominate.