Our Stream Device Report—Q1 2013 brought some interesting revelations. The global survey of the Internet population aged 16-64 across 31 markets found that Android now dominates the tablet market, iOS market share has stayed steady, and a third party platform has failed to dominate.
What impact will these trends have on brands? Should all marketers eschew BlackBerry due to its small market share? Earlier this week, GWI Stream Director Brett Petersen shared his thoughts via a webinar with some of our PRO clients.
We hope you’ll tune in here to learn how these trends should inform your digital strategy.
For our next Stream Report, our Stream team is putting together a single measure of consumers brand engagement to apply to any given audience. So stay tuned with GWI and don’t forget to join our next Webinar on July 10th.