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Marketing

11 superfast ways to improve your ad targeting (without upping your spend)

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Talk data to me, S&P Global Market Intelligence

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10 surprising consumer spending trends

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Marketing in an economic slowdown: 5 ways to connect with consumers

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Talk data to me, Hotwire Global: analytics, innovation, and driving audience advocacy.  

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Shooters or sports: What’s the most popular gaming genre?

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How are Gen Z and millennials driving nostalgia?

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How to understand your customers in a matter of seconds (yes, really)

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The cookieless future: Online privacy concerns in 2023

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US Gen Z retail trends: How does Gen Z shop in 2023

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How to give the e-waste conversation more spark

Marketing

7 characteristics of Gen Z in 2023

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The power of truth: 7 killer ad campaigns driven by consumer insights

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The future of retail: 10 retail trends for 2023

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Improving the ROI of marketing in an economic downturn

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