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With the introduction of new markets and a revised questionnaire designed to provide enhanced visibility of platform specific, multi-device platform activities we are now required to extend the fieldwork period and have consequently decided that we are going to be moving Wave 7 into Q2 of 2012 and subsequent waves will be fielded in line with the quarters.
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GWI.7 Preview: Social Network Penetration and Active Usage – the real deal
Mashable’s article ‘Is Google + the number 3 social network’ demonstrates why reliance on free and top line data can be an extremely misleading for strategy development. In response to this article, our latest GWI.7 reveals some interesting information to help provide a clearer picture:
GWI.7 is underway!
Sorry for the lack of communication regarding the state of our GWI.7 research wave, but rest assured!
Shallow data drives “Me Too” thinking
We created the GlobalWebIndex with one key goal. We wanted to enable clients and users to analyse the reality of how their specific target audiences use the internet.
Version 4.0 – Updates to the Analysis Platform
From Monday we will be launching the updated Version 4.0 of the GlobalWebIndex Analysis Platform.
Alert: Scheduled server maintenance 8pm UK time – 4pm EDT
We are currently upgrading our server in preparation for an updated version of the Tool.
GWI launches GWI Omnibus Re-contact – delivers bespoke research opportunity for all clients
Last date for submission: 16th April 2012
OS X Mountain Lion – Real-time social on the rise
I was trawling the web this morning as I usually do, looking for the latest news in tech and advertising, and I came across Engadget’spreview of Apple’s pre-release version of OS X Mountain Lion. One of the key updates that Apple is bringing to the next version of their desktop OS is integration of social sharing tools throughout the operating system.We’ve covered the shift to real-time social in the past, particularly in our GWI.5 Trends report, but it is striking to see how Apple is working to further integrate real-time sharing throughout all of its devices. Firstly, we saw heavy Twitter integration into iOS 5 and now a complete suite of sharing tools integrated into the upcoming version of OS X.
Google+ just 90m users – our view
When Google Developer Advocate Don Dodge stated back at the beginning of December that the “Any numbers you’ve heard are way low” and Google+ VP, Product, Bradley Horowitz claimed in a live hang out in December that the “News about Google+ sign ups will shock everybody”, we were expecting bigger things.
GWI.6 Preview: Multi-tasking is the norm
Multi-tasking between TV and internet connected devices is now the norm across the world. No figure highlights this better than the GWI.6 finding that less than 20% of respondents had not multi-tasked in the last month. While laptops lead, with nearly 50% of respondents having utilised them in tandem with watching TV in the last month, the really striking point is the multi-tasking adoption of mobile devices, with 40% having used a mobile and 10% a tablet while watching TV. While it’s a little early to develop a robust cased based on the data available, this is yet another indicator of the shift away from PC based internet consumption to mobile.
Consumers Value Social Business
Throughout 2011 we have been tracking the core motivations for a consumer to follow a brand in a social network. Since February 2011, both June and November sets of data see higher scores for all the motivations and a lower score of the “no interest”. This suggests an increase in consumers appetite to interact with brands.
Work and Education Motivations on the Rise
Since July 2009 we’ve been tracking what motivates consumers to get online.
2011 in numbers
2011 was a great year for GlobalWebIndex and with developments of our survey questions, country coverage, frequency of delivery, online platform and a very respectable list of new and long-term clients – we were delighted to sign of our latest wave under the new acronym: GWI.6 just before Christmas.
GWI 6 Preview: Google+ and Why it is Growing
Since we highlighted this growth yesterday we’ve spent some time discussing how this could happen. In addition to what Brett pointed out yesterday, it’s clear to me that there are a number of other reasons why Google+ is such a success:
GWI.6 Preview: Sina Weibo Dominates Micro-blogging
The sheer size of the Chinese internet market can be distorting when we look at global figures and especially when we look at micro-blogging figures.
GWI 6 Preview: Social Media is Enabling Continued Local Market Differentiation
A key feature of our recent trend reports has been the shift away content creation and written word platforms to “real-time” platforms that focus on sharing and light interaction.