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In a previous post, we looked at the rising popularity of mobile messaging and social networking apps between Q2 and Q4 2013 – noting growth across the board and particularly strong rises for services such as WeChat.
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The Rapid Growth of Mobile Messaging Services
In a recent study, it was reported that the number of text messages sent each year in the UK saw a drop during 2013 – the first time such a decrease had been recorded. In part, this was attributed to the rising popularity of mobile messenger apps.
Facebook Is Alive and Kicking
An academic from University College London, David Miller, has recently received a lot of coverage for his recent claims that Facebook “is basically dead and buried” among teens. Naturally, being researchers ourselves, we took to our own data to analyze his claims about Facebook usage among teens around the world. While teen usage of Facebook is certainly in decline, as we’ve noted before, there is strikingly little evidence to suggest that UCL’s findings of it being “dead and buried” are representative of broader trends.
Interactive Infographic: US Internet Behaviors
To mark the release of our most recent research data on the American digital consumer – collected via our expanded sample of 30,000 US internet users – we created an interactive infographic, exploring the cross-platform digital behaviors of a variety of American audiences.
Chart Of The Day: Entrepreneurs Motivations To Use The Internet
To mark ‘Global Entrepreneurs Week’, we have produced a comparison of what really motivates them to go online. The Chart of the Day demonstrates that entrepreneurs are far more likely to use the internet to “promote their business”, “network for work” and “research for work”, demonstrating what an important tool the internet is today to enable business creation and growth. Secondly, they are less likely to be motivated by “entertainment”, “filling spare time” and “updating friends with their life”, again a demonstration of the value the web plays in building productivity and business value.
Chart Of The Day: The Key Demographics of iPad Users
With the recent launch of the iPad Air and iPad Mini with Retina display, it is a key time to establish how the iPad has done to date. Today’s chart looks at the percentage of key demographics globally that currently use iOS on their tablet device. The results reveal the skew you would expect, with highly educated, high earners, aged 25-34 leading the way. The question is, can the new models continue to drive adoption or replacement among these users?
Where are the Facebook Teens Going?
Following Friday’s examination of recent trends related to the decline in Facebook usage among teens, GlobalWebIndex’s Stream Analyst team turned their attention to the social platforms and applications that have replaced Facebook. The chart below looks at the change in active usage of social services and mobile apps of teens aged 16-19, and there is a very clear story with the big winners being messenger, video and photo apps. WeChat has growing a staggering 1021% between Q1 and Q3 in 2013, followed by Vine (639%) and then Flickr (254%).
Is Facebook Losing Teens?
Yes, Facebook is losing teens.
Insight Store Launch & Webinar: Subscribe from $89 per month
Last week we rolled out our new and improved Insight Store™, featuring:
Q3 GWI Launch: Mobile Operating Systems
Mobile OS platforms continue to grow rapidly as highlighted by our latest infographic for Q3.
Q3 GWI Launch: Video and images dominate mobile app growth
Vine is the fastest-growing app in 2013, expanding its estimated audience by an incredible 403%. This is followed by Flickr, which grew 146%, demonstrating a comeback from the written-off photo sharing app, with Instagram in third recording growth of 130% in 2013.
Q3 GWI Launch: Huge growth in active behaviours
Since we launched the GlobalWebIndex in 2009 we have been tracking active behaviours online and today we track 38 behaviours covering key actions such as Writing Blogs, Using RSS, Purchasing Online and Streaming Video that users have performed across PC, mobile and tablets.
Explore Our Data #003: Understand the consumer’s journey in the purchase cycle
Q3 Data Launch: Radical evolution in how consumers engage with brands
GlobalWebIndex Q3 2013 data is now available to our clients in PRO Platform. The new data set demonstrates that social media is driving radical change in how consumers are engaging with brands.
55% of Chinese Facebook Users Access Via Proxy Servers
Since launching GlobalWebIndex in 2009, we’ve been tracking the growing usage of banned US social platforms in China. Facebook usage has always been of particular interest, and the percentage of Chinese internet users actively using Facebook has, in fact, grown substantially from 3% in 2009 to 21% in Q2 2013.
4 Places Where Windows Phone Beats Apple
Recent reports by TechInAsia have revealed that Windows Phone devices are more popular than Apple’s iPhone in India. What the report didn’t say is that there are lots of other markets in the region where Windows Phone is equal to or surpassing iOS in terms of popularity.